Nonprofit Paid Media Strategist and Buyer
Remote
Contracted
Experienced
Donlon Agency is looking for a skilled Paid Media Strategist and Buyer who is experienced across Meta/Instagram, Google, X, LinkedIn, and programmatic channels. This position will include full implementation including, strategic recommendations, setting up, launching, and optimizing ads across channels. The ideal candidate will have a strong track record in developing and executing successful multi-channel paid media strategies. As an agency focused on nonprofit fundraising, the Paid Media Strategist and Buyer will also be responsible for managing and optimizing Google Grant accounts. This position will average 10-15 hours per week.
About Donlon Agency
Donlon Agency is a data-science led, full-service agency that provides strategy, creative development, and implementation for integrated philanthropic programs. We become an extension of our client’s internal team to optimize and grow their constituent support — cost efficiently, on brand, and within organization compliance and capabilities.
Responsibilities
Qualifications
About Donlon Agency
Donlon Agency is a data-science led, full-service agency that provides strategy, creative development, and implementation for integrated philanthropic programs. We become an extension of our client’s internal team to optimize and grow their constituent support — cost efficiently, on brand, and within organization compliance and capabilities.
Responsibilities
- Strategy Development: Develop holistic, multi-channel media strategies in collaboration with client account and strategy team to achieve marketing objectives across paid search, display, paid social, and other paid media channels.
- Campaign Implementation: Execute and manage paid media campaigns on platforms such as Google Ads, Meta/Instagram, LinkedIn, X, and other relevant channels.
- Performance Analysis: Work with marketing manager to ensure media reports represent KPI’s and monitor and adjust campaign performance, providing actionable insights to optimize ROI and achieve KPIs.
- Trend Analysis: Stay up to date on the latest paid media trends, tools, and best practices, and implement these insights to enhance campaign effectiveness.
- Budget Management: Allocate and manage media budgets efficiently to maximize the impact of paid media campaigns.
- Google Grant Management: Oversee the management and optimization of Google Grant accounts to ensure compliance and maximize grant utilization.
- Collaboration: Work closely with cross-functional teams, including content, creative, and analytics, to ensure cohesive and effective campaign execution.
- A/B Testing: Recommend and execute A/B tests to continuously improve campaign performance and conversion rates.
- Technical Ability: Work in tandem with agency dev team to ensure conversion tracking is set up and working for each campaign channel.
Qualifications
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- 3+ years of experience in paid media strategy and implementation.
- Proven experience with major paid media platforms, including Google Ads, Meta/Instagram, LinkedIn, X, and programmatic ad buys.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent communication and presentation skills.
- Ability to manage multiple projects and campaigns simultaneously.
- Experience with managing Google Grant accounts is a plus.
- Proficiency in marketing analytics tools and platforms.
- Strong attention to detail and organizational skills.
- Ability to work independently and as part of a team.
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